What is SEO?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
In other words.
Search engine optimization or SEO is a simple activity to make sure the site can be found in the search engines for keywords and phrases related to what site is offering.
What's the difference between SEO and SEM?
Search Engine Marketing:
Search engine marketing promote sites on search engines by paying Avenues such as paid placement and paid inclusion and contextual advertising. In most definitions, the main reason for the difference between search engine optimization and search engine marketing is that the search engine marketing focuses on the aspects to earn the rank of the paid search engine.
The main difference between search engine marketing and search engine optimization is the position or gain this level through its online marketing techniques via search engines. This is known as menus, paid and not included in the membership lists in the middle of a page search engine. Are placed around the center usually, most of the contacts only on the summit and on the right, though in some search engines are on the left and wraps around the bottom as well.
Search Engine Optimization (SEO)
One more time, Search engine optimization focuses on the "organic" ranking of a website within a search engine. Organic rankings are the classifications that are not paid and placed in the center of the web page search engine. Search engine optimization attempts to optimize the website to increase the ranking of that website within these organic search results.
The search results that affect search engine optimization are known as organic search results because they are affected by the contents of a web site and how that content is indexed by the search engine algorithm. Many variables to search engine optimization experts have to worry about include keywords, page rank, link building and links in a website and organization.
Reaching the top of organic results can be absolutely free, at least in theory. In practice, there is a cost to get the right kind of optimized content to be indexed by search engines algorithm. Many people choose to outsource this content, although small and medium businesses without big budgets can keep at home.
What's the difference between paid and organic search listings?
Well the question is maximally covered in SEO vs SEM but still I want to give some brief explanation.
The payment (or "sponsored") ads often appear on the top, bottom and right of regular organic listings. Generally, it is pay per click (PPC) ads, which means that the website owner only pays when someone clicks on your ad (instead of paying for impressions).
Well if you are doing only SEO does not means that you cannot do paid advertising or vice versa.(*)But the thing you should consider that getting a paid traffic will not help your site to get higher position in Organic results.Search Engine maintains whole different logs of Paid and free traffic.
*Incoming traffic can improve your search engine ranking but paid traffic will not help you with that.
SEO traffic is free, but can be chargeable as many site owners outsource the SEO work as the industry got more and more competitive most often hiring a expert is always a right choice.
